Due to the slow rate of growth, these products are considered as the ones that should be liquidated, sold or re positioned. There are four elements in the BCG Matrix.ĭogs or Pets in an organization’s product line are the products that have a low market share in mature, slow-growing business industry. It is a widely used marketing tool in the modern business world. ![]() Boston Consulting Group used the BCG matrix to decide on the resource allocation for their product line.īCG Matrix can be used as an analytical tool in strategic management, Product management, Marketing as well as portfolio analysis. They used this BCG Matrix in analyzing their product line and in strategic planning. Henderson in 1970 as a help to Boston Consulting Group. This analyzing tool was created by Bruce D. ![]() This helps organizations to analyze their product portfolio and decide what product should be discontinued, on what product the organization should invest more and what product needs to be developed. ![]() BCG Matrix or the Boston Consulting group’s product portfolio matrix is a tool designed to use in long term strategic planning.
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